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text that reads organize long posts picture of a very large stack of wrinkly lined papers that fills the whole scene to depict how long for content can become disorganized

How to Write Long Form Content Without Repeating Yourself

Table of Contents

Last Updated on November 3, 2021 by Kelly Thoreson

One of my students in the Badass Bloggers Facebook group asked a great question: how do I write long form content without repeating myself?

The answer may surprise you (hint: it has nothing to do with writing).

Let’s take a look at how to write long form content without rambling or repeating yourself so you can keep readers on page and engaged!

How to Write Long Form Content Without Repeating Yourself [Video]

Links Mentioned in the Long Form Content Video

👉 Get your free blog post outline here!

👉 Join the Badass Bloggers Facebook group here!

Long-Form Content is Queen

“The average blog post today has 1,236 words. That’s 53% more than the average blog post six years ago.” (Source: Oberlo)

What does that mean?

It means long-form blog content is continuing it’s slow, but prolific, rise in 2021.

Benefits of writing long-form content:

👉 Google prefers long-form posts (source: SerpIQ)

ideal blog post length serp iq
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(Source: SerpIQ)

👉 Long content gets more backlinks than shorter content (source: Hubspot)

ideal blog post length backlinks graph
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(Data Source: PhoenixHug)

👉 Long-form content gets shared on social media platforms more than short-form content. (source: Hubspot)

Posts that are 2250 – 2500 words long get more social shares than any others.

(Source: Hubspot)

The icing on the cake?

I believe that well-written long-form content will outperform shorter posts in the long-run.

Because, year-over-year, long-form statistically rises to the top.

That means you put in the work once and then maintain it instead of constantly churning out 500 word posts on an exhausting, never-ending hamster wheel.

Then, you sit back and enjoy better search rankings, more backlinks and increased social shares.

That’s some pretty sweet icing. 🧁

Long-Form Content Writing Resources

Ok, now that you know why you should be writing long-form, here are resources to help you get started:

👉 Because, “long-form” means something different for every keyword, read this: What is the Perfect Blog Post Length? (+ Free Workbook!)

👉 TL;DR: How to Know When a Long Blog Post is Too Long

👉 How to Write Long Form Content Without Repeating Yourself

You Can Write Long Blog Posts Too!

There’s much ado about long-form content in blogging communities.

I see so much stress around the topic!

We have collectively whipped ourselves into Teacup-Chihuahua-like anxiety … all about writing 2,000+ words.

I want you to know that you can write bitch’n, long-form content, that’s positively oozing value from every pore … and you can do it in a monk-like state of calm.

It just takes practice.

Long Form Content Video Transcript

Hey bloggers!

Today’s topic comes to us from a member of my badass bloggers Facebook group.

She asked how do I write long form content without repeating myself.

That is a great question.

And it’s something that a lot of bloggers struggle with.

So I can’t wait to dive in.

Click for Rest of Transcript

Let’s go.


So Ruth does use an outline and her niche is mental health.


Thank you.


Before I go into this, I want to say something I don’t tell you guys to write long form content, just for the sake of writing long form content.

That is not why I tell you to do it.

I tell you to do it for a reason.

You guys have short form content consistently and statistically ranked above long form content.

I would be telling you to write short form content.

I do not give a flying F about some arbitrary word count number.

What I care intensely about is your success as a blogger, and to be successful as a blogger, you got to rank in Google, right? That is a huge, huge portion of it.

That is why I push long form content so hard, but we have to look at it on a case by case basis.

So long form content for one keyword, and one niche could be drastically different for another keyword in another niche.

So there are some niches that tent, they trend towards shorter form content.

And there are some niches like mine, which technically I’m in like the online marketing niche, which we trend towards really, really long form content, right?

So like a short form posts in my niche, it’s like 2,500 words, but that could be, that could very well be a long form posts in another niche for another keyword.

So it’s really, really important to not just throw these blanket statements out there.

You have to look at each keyword individually.

So that being said, I’ll get off my soap box.

So when you’re repeating yourself, I would say that it’s not a right.

It’s not a writing error.

It’s like a blog post organizational error.

So if you end up repeating yourself, I would ask yourself if maybe that information should be included in another part of the blog post, where you originally said the thing, right? But sometimes you do end up saying the same thing over and over, and it could be more of an overarching theme then repeating yourself.

So maybe you could say the same thing, a couple different ways, or maybe you could make an overarching theme, like again, blah, blah, blah.

I know I sound like a broken record, but that’s just how important it is.

Right? So if it’s intentional, then you could make it part of an overarching theme.

If it’s, and it kind of is making you feel like your blog post is all over the place, then that’s an organizational problem.

Like that’s a problem with the structure of your outline, your blog posts outline.

I’m going to it self real quick here to let you know that if you are not using an outline, you should be, I have a free one that you can download.

The link is in the description below now back to our regular scheduled programming.

So let’s say you have an H two heading and another H two heading and in the body underneath each heading, you kind of ended up repeating yourself.

That actually might just need to be one H two heading with maybe some H three headings underneath it.

Does that make sense if you and I get that, that can happen in long form content because you’re just writing so much.

But you can always edit that out.

Oh, good.

That makes sense.


So if, if you are writing your rough draft and you end up repeating yourself, don’t stop yourself.

Don’t break your creative flow.

Just keep going.

And you can always edit it out later or move things around, right? So let’s say heading to an H two heading number one and H two heading number two, ended up being pretty much the same thing said over and over when you are done with your blog posts and in your editing phase.

So when you’re done with your rough draft, you switch into editing mode.

That is the time to reevaluate.

But what happens is if you make your outline and then you go into blog writing mode, you’re in rough draft mode, and then you stop yourself and you’re like, Oh, this is so disorganized.

This sucks.

I keep repeating myself.

I’m awful.

This I just stupid.

Nobody’s ever going to want to read it.

That’s what ends up happening.

And then you quit and you walk away.

Right? Cause it just feels crappy.

So don’t do that.

Just, just write through it.

And then edit later, edit the next day if you can.

But I get it.

We all want to like pump out those blog posts.

I get that, but try to put like a little buffer in between rough draft writing and your editing time and then go back and reorganized and then that’ll be like a learning experience for the next time you make a outline.

So when I’m making an outline, I do like very, very brief bullets.

But if my bullets kind of ended up being too similar, I’ll realize that I need to combine them together.


So I’ll do like my main heading bullet bullet bullet.

And you’ll be, you’ll be able to identify that easier.

The next time you do your heading.

It’s not always going to be this clunky, clunky life.


I’m glad it makes sense.

If you loved this.

You will love my badass bloggers Facebook group!

That is where I record these videos and give bloggers just like you a chance to ask their super specific blogging questions and receive super specific answers.

The link is in the description below.

I can’t wait to see you in there!

Love This Video?

You’ll find over 150 videos about how to write blog posts over at my Facebook group!

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