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Canva Color Codes: How to Set Up Your Brand Colors in Canva 🎨

Table of Contents

Last Updated on February 24, 2021 by Kelly Thoreson

Wondering how to easily use your brand colors in your blog images?

The super-easy way to do this is with Canva color codes (aka Hex color codes)!

This post will show you how and why to set up brand colors using Canva so every image you create is on-brand and consistent.

👉 Click here to jump straight to the tutorial directions.


How do I find my Canva color code?


It’s easy to find out which color code you’re currently using in Canva, just follow these steps:

  • Step 1: Select the element by clicking on it
  • Step 2: On the top left of your screen, click on the color icon. For text, the icon looks like this:
Canva color codes text color icon
  • For elements like drawings, the color icon looks like this:
Canva color codes drawings color icon
  • Step 3: In the left-hand sidebar that appeared, click on the, “New Color” icon:
Canva color codes text new color icon
  • Step 4: A new window will appear revealing the current Canva color code in use:
Canva color codes text current color icon

What Color Code Does Canva Use?


Canva uses RGB hex color codes, more on those next.

If your brand color is in a different color code format like CMYK or Pantone, you can use these color code converters to find your hex color code:

What Are Canva Color Codes (Hex Color Codes)?


What are Canva color codes/hex color codes?

They super-special-amazing-codes (to be technical) that you type in to make sure you get the exact shade you want every. single. time.

Hex color codes consist of a hashtag followed by a 6-digit alphanumeric code.

Actual code looks something like this: #E96638.

But who wants to memorize a 6-digit alphanumeric code and type it out 50 times a day?

No one, that’s who.

Canva, being the user-friendly program that it is, makes it easy to designate certain Hex color codes as your brand colors so you can use them in your images with ease.

Does Canva Have a Color Picker?


No, Canva does not have a built-in color picker.

To get around this, I use a Chrome add-on called Eye Dropper to obtain the HEX color code.

Mac user? No problem! Read this list of 5 Color Picker Apps for Mac.

How Do You Match Colors in Canva?


Like I said above, Canva does not have an eye-dropper tool. Canva … if you’re listening … please add one!

Instead, I use a Chrome add-on called Eye Dropper to figure out what HEX color code I need, then I input that code into Canva.

If you’re unsure where to put the code, go back up to the first question of this FAQ, “How Do I Find My Canva Color Code” and give it a read.

Mac user? No problem! Read this list of 5 Color Picker Apps for Mac.

What color is gold in Canva?


In Canva, gold is hex color code #FFD700, which is just a yellow shade.

In order to get that metallic effect, you need to use a gradient and different shades of yellow.

Alternitively, you can use this hack:

Why Set Up Brand Colors?

Color is important for brand recognition.

Your color scheme will make your brand consistent, recognizable, and professional.

It is one of the easiest, most cost-effective (often free) strategies to strengthen your brand!

What is Canva?

Canva is a beginner-friendly graphic design program.

It makes the process of creating high-quality images, e-books, and other design elements (even custom GIFs) doable.

canva color codes Hex color codes
Canva makes it easy to create professional-looking images!

Why Use Canva?

I’m pretty picky about what blogging support services I will actually pay for.

Often, I will opt for the free version of a service until I am absolutely certain the service is something worth my hard-earned dime.

Even so, I pay for the Pro version of Canva.

Why? Its value-add to my business well outweighs the minimal cost (about $10/mo).

Also, you can try it out free for 30 days! It’s a no-brainer.

Canva has taken my images and brand from obvious novice to professional beyond my years.


Before Canva:

pin example before canva canva color codes Hex color codes
(My Pinterest images before Canva. Not bad, not great either.)

This is the sort of image I created before Canva. Not bad, but off-brand and kind of obvious that I made it using MS Paint.

It has an air of newbie blogger about it.

After Canva:

pin example after canva canva color codes Hex color codes
(My Pinterest images after Canva – professional look at a rock bottom price!)

What a difference!

On brand!

Text in big bold colors!

It looks like a professional designed it!

BTW, unfckyoursht.com was my first (failed) blog. Wah-wah. If you want to read more about the one big mistake I made that led to my first blog falling hard on its face, check out 5 Elements of a Fabulous Blog Niche!

Now, Let’s look at how to implement your color scheme using Canva color codes!

How to Set Your Brand Colors in Canva

1. Go to Canva

Access Canva by going to Canva.com and either signing up or logging in.

screen shot of canva.com sign in page step 1 of canva color codes canva color codes Hex color codes
The first step is logging into Canva

2. Click on Brand Kit

Now, click on Brand Kit which is on the left-hand side of the page toward the middle.

screen shot of canva.com design anything page step 2 of canva color codes canva color codes Hex color codes
Click on Brand Kit

3. Click the Plus Sign

Next, click on the, “+” sign that is underneath the header reading Brand Colors.

screen shot of canva.com brand kit page step 3 of canva color codes
Click the plus sign

4. Type in Your Canva Color Codes

After we’ve clicked the plus sign, a color gradient window is going to pop up. At the bottom of that window is an editable area where you can input your Hex color code.

If you don’t have Hex color codes, read my tutorial on finding a color scheme for your blog – it explains how to get the HEX color codes in detail.

screen shot of canva.com brand kit page step 4 of canva color codes
You can chose any color you’d like by typing in the color’s HEX code!

For the sake of this tutorial, I’m going to use the palette below that I got from Coolors.co, my color scheme generator of choice.

screen shot of 5 different HEX colors from Coolors.co step 4.1 of canva color codes
(Random palette I grabbed from Coolors.co)

PRO TIP: Canva has there own color palette generator, so you can find eye-catching complementary colors without even leaving the platform. Check out Canva’s color palette generator here.

In the Pro version of Canva, you can add as many brand colors as you’d like.

In the free version, you can add up to three.

We’re going to add the first three colors on the palette above to our brand kit.

screen shot of canva.com brand kit page step 4.2 of canva color codes
Type in your first HEX code

Add the second color by pressing the plus sign again and typing in the corresponding Hex code.

screen shot of canva.com brand kit page step 4.3 of canva color codes
Type in your second Hex color code

Repeat to add the third color…

screen shot of canva.com brand kit page step 4.4 of canva color codes
Type in your third Hex code

Ta-da! All three colors have now been added and you’re almost done.

screen shot of canva.com brand kit page with three brand colors set up in it step 4.5 of canva color codes
With just a few click we’ve created a brand palette!

5. Name Your Palette

Now that your brand colors are set up, name the set something that makes sense to you. I always name mine after the brand/blog I’m going to use it on.

To edit the name, just click on Untitled palette:

screen shot of canva.com brand kit page with the text untitled palette circled step 4.6 of canva color codes canva color codes Hex color codes
Click in the text box

Next, type in the name of your palette:

screen shot of canva.com brand kit page with the text your blog's name palette circled step 4.7 of canva color codes canva color codes Hex color codes
Rename your palette

Now your palette will show up in your available colors in the design screen so you can be on-brand with every image!

screenshot of a new design in canva.com with the new palette on the left of the screen canva color codes Hex color codes
Now your colors are at your disposal while you’re creating images!


Consistent brand colors are necessary.

If you want to be a pro blogger, which I know you do cause you’re here puttin’ in the work, you must be consistent with your branding. Color is one of the easiest ways to do so!

And, Canva is awesome and dirt cheap. My favorite combination!

Love this tutorial? Want more? I go live at least once a week in my free blogging Facebook group to answer your specific questions and show you how to blog like a pro! I’d love to have you in the group, see you there!

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