Last Updated on February 24, 2021 by Kelly Thoreson
Wondering how to easily use your brand colors in your blog images?
The super-easy way to do this is with Canva color codes (aka Hex color codes)!
This post will show you how and why to set up brand colors using Canva so every image you create is on-brand and consistent.
How do I find my Canva color code?
What Color Code Does Canva Use?
What Are Canva Color Codes (Hex Color Codes)?
Does Canva Have a Color Picker?
How Do You Match Colors in Canva?
What color is gold in Canva?
Why Set Up Brand Colors?
Color is important for brand recognition.
Your color scheme will make your brand consistent, recognizable, and professional.
It is one of the easiest, most cost-effective (often free) strategies to strengthen your brand!
What is Canva?
Canva is a beginner-friendly graphic design program.
It makes the process of creating high-quality images, e-books, and other design elements (even custom GIFs) doable.
Why Use Canva?
I’m pretty picky about what blogging support services I will actually pay for.
Often, I will opt for the free version of a service until I am absolutely certain the service is something worth my hard-earned dime.
Even so, I pay for the Pro version of Canva.
Why? Its value-add to my business well outweighs the minimal cost (about $10/mo).
Also, you can try it out free for 30 days! It’s a no-brainer.
Canva has taken my images and brand from obvious novice to professional beyond my years.
This is the sort of image I created before Canva. Not bad, but off-brand and kind of obvious that I made it using MS Paint.
It has an air of newbie blogger about it.
What a difference!
Text in big bold colors!
It looks like a professional designed it!
BTW, unfckyoursht.com was my first (failed) blog. Wah-wah. If you want to read more about the one big mistake I made that led to my first blog falling hard on its face, check out 5 Elements of a Fabulous Blog Niche!
Now, Let’s look at how to implement your color scheme using Canva color codes!
How to Set Your Brand Colors in Canva
1. Go to Canva
Access Canva by going to Canva.com and either signing up or logging in.
2. Click on Brand Kit
Now, click on Brand Kit which is on the left-hand side of the page toward the middle.
3. Click the Plus Sign
Next, click on the, “+” sign that is underneath the header reading Brand Colors.
4. Type in Your Canva Color Codes
After we’ve clicked the plus sign, a color gradient window is going to pop up. At the bottom of that window is an editable area where you can input your Hex color code.
For the sake of this tutorial, I’m going to use the palette below that I got from Coolors.co, my color scheme generator of choice.
PRO TIP: Canva has there own color palette generator, so you can find eye-catching complementary colors without even leaving the platform. Check out Canva’s color palette generator here.
In the Pro version of Canva, you can add as many brand colors as you’d like.
In the free version, you can add up to three.
We’re going to add the first three colors on the palette above to our brand kit.
Add the second color by pressing the plus sign again and typing in the corresponding Hex code.
Repeat to add the third color…
Ta-da! All three colors have now been added and you’re almost done.
5. Name Your Palette
Now that your brand colors are set up, name the set something that makes sense to you. I always name mine after the brand/blog I’m going to use it on.
To edit the name, just click on Untitled palette:
Next, type in the name of your palette:
Now your palette will show up in your available colors in the design screen so you can be on-brand with every image!
Consistent brand colors are necessary.
If you want to be a pro blogger, which I know you do cause you’re here puttin’ in the work, you must be consistent with your branding. Color is one of the easiest ways to do so!
And, Canva is awesome and dirt cheap. My favorite combination!
Love this tutorial? Want more? I go live at least once a week in my free blogging Facebook group to answer your specific questions and show you how to blog like a pro! I’d love to have you in the group, see you there!