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Blog Post Maintenance How to Blog When You Have No Time to Blog

Blog Post Maintenance: How to Blog When You Have No Time to Blog

Table of Contents

Last Updated on July 18, 2021 by Kelly Thoreson

Blog post maintenance may not be sexy, but it is the perfect way to keep working on your blog when you’re strapped for time.

Continually updating your blog posts will signal to search engines that your blog is alive and well (and ready for all that sweet traffic!).

The best part? It can be done in just 10 minutes! Woohoo!

Below, I’ll show you which blog posts to focus on, how to update them for better SEO, and give you a free guide to help you get it all done – quick!

Blog Post Maintenance: How to Blog When You Have No Time to Blog (Video)

10-Minute Blog Post Maintenance Guide

Minute Blog Post Maintenance Guide
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Links Mentioned in the Video

👉 Ahrefs (for free site audits)

👉 Website Maintenance Checklist (from my good friend and tech-genius, Annie Richardson!)

How to Blog When You Have No Time to Blog Video Transcript

Hey, blogging friends!

Good morning.

How is everyone?

Happy Thursday!

I hope you’re ready to talk about how to blog when you have no time to blog.

I’m super stoked!

Thank you, Paulette, for the question.

So Paulette asked, I’m not blogging right now because I’m focusing on other business stuff that happens, right?

Like sometimes we need to focus on content creation or course creation for the quarter, right?

Or creating products.

Sometimes we’re focusing on building our social media presence and writing blog posts just doesn’t cut the mustard, right?

Click for Rest of Transcript

Hi Amanda.

Yes, it has been forever.

I took a little hiatus because my daughter went back to school almost full time.

We haven’t had that since COVID started.

So it has been over a year.

So there was a little bit of figuring out how to do these lives while getting back to our busy morning routine, right.

Having to get out of our pajamas to go places anyway.

Okay.

So Paulette said I’m not blogging right now because I’m focusing on other business stuff.

So what kind of updates can I make that are both low effort and effective? So Google doesn’t think my site has gone stale.

I love it.

Paulette.

Awesome.

That you’re thinking about this and it’s easier than you guys think to continually update your website, your blog with effort that has big impact.

 So I love that.

 That’s the way you’re thinking.

 Like what can I do in a short amount of time? That’s going to have a big ROI.

 It’s pretty easy.

 And once you get in the habit of doing these things, they’ll kind of become second nature.

 I did create an awesome freebie for you guys to help you out doing this.

 It’s not quite ready for download yet, but I will.

I’ll show it to you guys.

 It will be ready this afternoon.

 I’ll post a link to it in the bad-ass bloggers Facebook group.

 Let me pull up the comments really quick here, just so I can see all y’all there I am.

 Okay.

 Alrighty.

 Hi Lydia.

 Good morning.

 Lydia says great topic.

 Just got a full-time job outside of the house.

 Yeah, I hear you sister.

 I also, I have a day job.

 I work for the family biz and I will work for the family biz until my parents retire.

 So you know, I feel you on being pressed for time.

 And then, like I said, my daughter just went back to school.

 You know, it’s no longer remote.

 So I know we’re all strapped for time.

 And let me tell you, maintaining your blog up continually updating and like tending to the maintenance issues of your blog is really important.

Both for SEO and user experience and then the better the user experience, the better of the SEO.

 So it’s really important.

 Google likes to show searchers relevant, updated content.

 Google is hyper-focused on the user experience and the user intent, right? Why did they type this into Google in the first place? It is focused on delivering answers that have been updated for relevancy are easy to use and understand they don’t have a whole bunch of broken links and stuff, right? Yeah.

 It can be overwhelming Lydia, but I promise you can do it.

 And actually, so this, what I’m about to teach you guys is how I have not only updated my blog posts on a continual basis with all this stuff I have going on, but I also use it to push blog posts up in Google that say like, are just like kind of dying on page two with Google, these things that you can do to maintain your blog posts can also help push them up in the search rankings.

Hi Melissa.

 Good morning.

 It’s good to see you here.

 Okay.

 So, and then also the flip side of that.

 So I’m just going to talk about maintaining your blog posts.

 So updating old blog posts, but you should be doing regular blog maintenance.

 Now our good friend, Annie, who is, you know, the, the tech genius.

 She’s our ferry blog mother.

 Yay.

 She’s here.

 She’s here.

 Hi Annie.

 She has she has blog maintenance checklists for you.

 Again, I will post links to those later in the group they’re free.

 My, my guide is free.

 Annie’s checklist is free.

 I will post those in the group for you later.

 I’m going to leave the tech stuff to Annie.

 You guys go to her for your tech stuff, but I can teach you all about maintaining your blog posts and the awesome thing about this is that there are things you can do in like 10 minutes sprints.

 So I literally set a timer for 10 minutes and then when it goes off, I stop and I’ll do it for however many days it takes to get that blog post done.

 So let me show you guys what I’m talking.

Let me share a window.

 Let me share the window.

 I can’t.

 So I’m just going to share my entire screen.

 All right, friends.

 Which one was it? Oh, Shecky.

 Darren’s you can tell him a little rough around the edges.

 Right? I’ve done this in a couple of weeks.

 All right.

 Show and stream.

 Let’s make me small.

 Oops.

 Make me small.

 All right.

 So this bad boy is what I’m going to drop a link to for you guys later, 10 minute blog posts, maintenance guide, and it comes with an explanation of where to start and then how to use like the 10 minute or less method that I use and then what to use it on.

 Right? Yay.

 Free checklist.

 Oh good.

 I’m glad you like it.

 Yeah, I like making things all pretty for you guys.

Okay.

 So let’s first look at where to start, right? Trying to update all of your old content.

 All of the time would be a total waste of time and energy.

 That is not how you should approach this focus on your top performing blog posts and update those ones.

 First, when you are finished with your top performers, then I would move on to posts that are already ranking on search engines, but they’re not quite on page one yet.

 So they’re like hanging out on page two or, you know, maybe even like page nine, right.

 And you know that it’s a bad-ass blog posts.

 And with some tweaking you can push it up to number one.

 That’s, that’s where I would start, right? Identify those posts that are showing potential.

 And, and then put your efforts there after you’ve already done your top performing ones, and it’s really fun to make these tweaks and then watch your posts go up in the search rankings.

I love it.

 And then as far as the 10 minutes strategy, this is how I squeeze my blog posts maintenance into my already like jam packed schedule.

 I pick one item on the checklist a day and I set the timer for 10 minutes to get it done.

 If I don’t get it done, then I just pick it up again the next day.

 Right.

 But I don’t try to do the whole checklist all at once because one that’s too much to do in one sitting when, you know, you’re a busy working blogger even without the day job, even if you don’t have kids, right.

 You’re a busy blogger.

You got stuff to do, trying to do it all in one sitting is kind of a tall ask and it will pretty much lead to it just not getting done.

 Right.

 So what I do is I pick one item on the checklist and I set a timer for 10 minutes and then however much I get done in 10 minutes is how much I get done.

So let’s look at the actual items on the checklist.

 So first up is update boring headlines.

 Y’all know that the most important part of your blog posts is the headline.

 If you have a crappy headline on an awesome post, your awesome post doesn’t matter because nobody’s going to click on it and read it.

 It’s the unfortunate way of things.

 So if you have a boring headline, this is a wonderful practice, right? See if you can spice up that headline and it, 10 minutes is a long time to brainstorm a lot of headlines, pick the best one and put it in there.

Melissa says, yes, that’s me.

 I want to do it all in one city.

 I burned myself out.

 Oh good.

 I’m glad this is helpful.

 No, Melissa.

 And this method came up because that’s what I was doing too.

 I was trying to do it all in one sitting.

 And what would happen is it would overwhelm me because there’s a lot of stuff to be done as you can see.

 And it just would never happen.

 So I want you guys to use this checklist per blog post, right? So putting your blog post title and then actually check them off.

 So you know what you have done already and you can go back to it day by day by day, right? If 10 minutes, isn’t long enough for you guys.

 You know, if you have 20 minute sprints that you can fit in your schedule, do it, you know, work, do what works for you.

 But 10 minutes works really well for me, right? Because let’s say I don’t want to, it is really easy to talk myself into 10 minutes, right? It’s just 10 minutes.

 Once that timer goes off, I can stop.

 Right.

And if I have the time, then you can keep going.

 But anyway, I totally feel you and Melissa is what I’m saying.

 Okay.

 you can rewrite your meta-description.

 So you want to make sure that your meta-description is all optimized for SEO.

 You want to make sure it has a keyword in it.

 I like to include a call to action in my meta description.

 So if you guys don’t know, let’s stop the Sharon.

 I’ll share another one with you.

 What I’m talking about when I say meta description, when no goo all right.

 Y’all can see Google right now, right? Can you? No, you can’t.

 Oh, here we go.

 Okay.

 Now you can see Google.

 Let’s think of a keyword.

 So let’s say best heaters for garage.

 There we go.

 This Hmm, there we go.

 This right here.

 Maybe that wasn’t a great example.

This is the meta-description right here.

 How about let’s type in red velvet.

 Cupcake is one I’ve used before [inaudible] cake recipe.

 Mm.

 Red cupcakes.

 Sorry, you guys.

 I let myself off leash this morning.

 All right.

 So this is the meta-description.

 This is I’m talking about and you have the option to edit this and customize it in what way? Press.

 So let’s pop over here to WordPress Yoast.

 I use Yoast and it gives you a spot to edit your meta-description.

 I believe rank math does as well.

 I don’t know how to do it without that.

 That would be an Annie question, but you can modify your meta-description right here.

 It’s really easy.

 And let me tell you, I think like three out of four times, Google kind of picks its own meta description.

 It just pulls content from your blog posts, but in the off chance that it actually does use your meta-description.

You want it to be on point beside that, but aside from wanting this to be optimized, to get people to click through to your blog, right? You can use your meta-description to strengthen your SEO, to tell Google, this is what my blog posts is about, right? So you can plop your keyword in there or a related keyword.

 And that will strengthen your SEO.

 So you can see here that Google is just pulling from their blog.

 Oh, so it says red velvet cupcakes will taste like cream cheese frosting with a slightly chocolaty cupcake base.

 Many recipes omit the cocoa powder.

 So the dot.

dot this one is just the ingredients, right? That is obviously Google polling from the recipe.

I’m trying to find one.

 That sounds like it.

 Wasn’t okay.

 So this one looks like one that they optimized.

 Like they went in and wrote this and Google decided just to leave it be instead of messing with it.

 So it says the perfect red velvet cupcake recipe.

 You see, they have their keyword in there.

 This recipe is specially engineered to be made into soft, moist, fluffy, yet sturdy cupcakes.

 Oh my God.

 I’m clicking.

 That is an example of a very well optimized meta description.

 So if yours is kind of want wa right, you might want to go in there and spice it up a little bit.

 I like to say something like click to get this recipe that is specifically engineered to be made into soft, moist, fluffy, yet sturdy cupcakes.

 Tell them what to do.

Don’t be like soft and, and kind of shy about it.

 Tell them what to do, click for this recipe.

 It’s amazing.

 Actually, that sounds really good.

 I might make some cupcakes.

 Okay.

 What’s next on my list.

 [inaudible] Emphasize text for skimmers.

 Okay.

 So what I mean by that is, are skimmers able to easily skip down the page reading only the emphasized text.

 So those are things like headings bolded text highlighted, text, captions, images, image, captions, and still end up with a semi firm idea of what your blog post is about.

 Now.

 Obviously, if they do that, they’re going to miss out on all the juicy, awesome newness in your blog post.

 Right? But oftentimes if they’ll skip down the page, right, if they find the stuff that they are able to skip down the page and read useful, and the conclusion is a juicy conclusion that, that urges them to go back and read, right?

Like, Hey, like now that you have read my entire post about the super top secrets to making moist cupcakes, you’re going to rock the kitchen this weekend, right.

 They’re going to be like, Hmm, what did I miss in that blog post? I better go back and read it.

 Anyway.

 If you optimize for skimmers, you have a better chance of convincing those skimmers to go back and actually read the post.

 Right? And even if you don’t, you are still getting them to stick around.

 Google is paying attention to how long your readers are spending, actually reading your blog posts.

 How long are they staying on your page? Are they clicking on it? And then just bouncing right back off.

 That means they didn’t get their answer.

 They didn’t get what they were looking for.

 And it’s not necessarily because your answer wasn’t the answer they wanted.

Wasn’t in that blog post it’s because they couldn’t find it easily.

 Right? We are all super skimmers to a certain extent.

 Some of us more than others, some of us more sometimes.

 And, and, and not other times, right.

 It depends on what we have going on.

 So Google looks for those signals to figure out what the user experience is like, right? Because Google is just a robot, it’s an algorithm.

 It is not a human, it is a robot trying to understand human behavior and how much time they actually spend reading your blog posts is one of those behaviors that it’s beep boop, beeping cannot compute, you know, it’s putting it through the algorithm and going, oh, this means they like it.

 Or this means they don’t like it.

 Right.

 So we want to optimize for skimmers next, please review content for current relevancy.

This is really important in my niche.

 Y’all know, the internet years are like dog years, right? So like dog years are supposed to be like seven years for every one human year.

 That’s what internet years are.

 Right.

 Or like things change so fast.

 And as I write about blogging, so writing stuff on the internet, it’s really important in my niche that I go back and I continually audit my content for relevancy.

 Is this thing I said, still relevant today.

 Right.

 Am I still pushing Pinterest link parties, for example.

 Right.

 That was a huge blogging method to get ahead.

 And it worked.

 I think I came on the scene a little bit after that, but you know what I mean? That would be an example of something that is outdated and needs to be updated.

 Yeah.

 Internet years are like dog years.

 So what worked a year ago is kind of like what works seven years ago, and it might not work now.

 It may not be relevant anymore.

 And there are a lot of niches like that.

 And even if your niche isn’t that fast paced, it’s still a good idea to read your content.

 You know, to audit your content for relevancy.

 Is this still accurate today? Especially hold on.

If you have a lot of data in your blog posts, or if you have a year on your title, right.

 You can set your year to automatically update.

 Let me show you guys.

 No.

 All right.

 So here in Yoast, your SEO title, so let’s say you want to say best or electric, a beaters 20, 21.

 I have no idea where I came up with that.

 Maybe you don’t want to go back and, you know, on December 31st, every year and update the year you can just do percent percent current year percent, percent, and it will automatically update the year for you, but y’all need to make some sort of know in your calendar to make sure that in January you are going back and making sure that this content is still relevant for the new year, right? Because you are kind of making a promise to people when it says the current year on it, you are making a promise to them that this is actually current information and it can be a powerful tool to get them to click on it because they have to, they don’t have to spend a whole lot of time thinking about whether or not this is relevant.

So if there are two search results in Google at the top, one says best electric egg beaters.

 And the next one says best electric egg beaters, 2021 they’re to probably click on the one that they can recognize very quickly is current, right? But let’s say they get there.

 And the top of your post says best egg meters, 2021.

 And it says last updated on March 19th, 1999.

 They’re going to be like, wait a second.

And again, bounce right off that page.

 Or maybe you have some information in there that is super, obviously outdated.

 Like, I don’t know what that would be in relation to egg beaters, but you know what I mean? So it’s really important to go back and update your content for relevancy.

 That is one of those things that you can really go down the rabbit hole and spend a long time doing if you’re not careful.

 And that is why the 10 minute timer really comes in handy because you can break that up over multiple days.

 There are lots of tasks on this list that you can break up over multiple days and just do in 10 minute increments, right? So you could do, you know, the first two headers, like let’s say, let’s say it’s an a thousand word post with four different H twos, right? You could do the first two H twos and the corresponding texts underneath it on day one in 10 minutes.

 And then on the next day, do the rest of it, or however it works for you, right? Because relevancy is one of those rabbit holes that we can go down.

 It really helps to keep yourself on a timer.

 And it helps you stay on track, right? So you don’t have all day to go down this rabbit hole, right? You have 10 minutes and then that timer’s going off.

All right.

 Fix broken links.

 Okay.

 And I have a resource for you guys on this one, broken links hurt your SEO.

 They do.

 And they hurt your user experience, which again, hurts your SEO.

 You know, you want to make sure that your content works.

 Somebody clicks on a clickable element in your blog posts.

 You want it to do what it’s supposed to do.

 You can go over to, I never know if it’s AA, tress or a [inaudible] dot com.

 Can somebody help me out, Annie? Anyway, [inaudible] has a free version and they will audit your site.

 You can set up regular audits of your site.

 I think mine, it does mine daily.

 And it gives you a very thorough con comprehensive report on your overall site health.

 It will tell you how many broken links do you have, where to find those broken links? Like what blog posts are they in?

What are they supposed to be linking to that it’s not working? They’ll tell you if you have any like broken images, which is another item on the list.

 So you can go in and fix broken links, fixing broken links is one of those kind of monotonous tasks that really doesn’t take a whole lot of brain power, right? So it’s a really great 10 minute tasks to just fix as many links as you can within 10 minutes.

 And you don’t actually have to do a whole lot of thinking about it, right? If you already, a lot of the times, the URL has changed or something, right.

 And that resource is still available.

 So it’s just a matter of figuring out what the new you are.

 All a URL is and then changing it.

Yes, Annie H refs, but how do you pronounce it? Can you spell it out? Phonetically for me? I know I’m needy.

 Oh, good.

 I’m so glad that this is helping Amanda.

 Oh, good.

 I’m glad you love the checklist.

 Yeah.

 The checklist will be available later today.

 It’s just not quite ready.

 My landing page.

 Isn’t ready to deliver the thing.

 But it will be later this afternoon.

 It’s free.

 Enjoy it.

 Yeah.

 And Annie says, if you’re really confused, I can help.

 Yes.

 Annie can help you for sure.

 Actually, I need to schedule my appointment with Annie to help me out on a few things.

 Getting ready for Google’s update.

 Don’t be afraid of the update.

 You guys.

 I could do a whole live just on that.

 Maybe I will.

 I have a lot to say about mindset and updates.

 Okay.

 So a H refs, I’m sorry.

I’m spending so much time trying to figure this out.

 Okay.

 Let’s talk about, Ooh.

 Okay.

 This is one of my most favorite things.

 Add in an FAQ section.

 This can be done a couple questions at a time.

 Okay.

 This is one of my favorite things to do.

 I don’t know why I love it so much.

 Cause I’m a nerd.

 That’s why I will go over to Google snag.

 The people also ask questions and I will turn them into a frequently asked questions section on my blog posts.

 Y’all this has helped me move up in search rankings so much.

 And I love it because it’s not something you have to do all at once.

 You can do a couple questions a day.

 If that’s what you can get done in 10 minutes.

 And guess what? If you do two to three questions a day for three to four days, you know, you’re going to have around 10 questions in your frequently asked questions.

Section of your blog posts.

 That’s a great resource for your users.

 It’s a really great resource for your users and it gets you the opportunity to be featured in the people.

 Also ask section of Google and I’ll show you what all that means in a second.

 Oh, you’re welcome.

 Lydia.

 I’m so glad.

 This is helpful.

 Okay.

 let’s take a look at Google.

 So let’s see if there’s a people also.

 Yep.

 Here we go.

 So our red velvet cupcake recipe, let me scroll down.

 There’s a people also ask section.

 So what this is is Google identifying questions that people have typed into their search bar surrounding red velvet cupcake recipe.

 And then Google goes and scrapes answers from content on the web and gives it a featured snippet right here.

 We’ve all seen this, right? We’ve all used this.

 I don’t know if you realize that you can use this to your advantage as a blogger.

So this question was, how do you make red velvet cupcakes from scratch? And then it populates a recipe.

 It’s not even the whole recipe.

 You know, this is driving tons of traffic to modern honey.

com, right? Because people are clicking on it to get the full recipe.

 Why is red velvet cake bad for you? Well, maybe cause it’s cake.

 Let’s see what it says.

 It comes in many different variations, but most of the time artificial food coloring.

 Oh, I see.

 Yes.

 Okay.

 Yeah.

 I don’t know what gave it that red color originally.

 Was it beats or something.

 Okay.

 and then, so a lot of the times when you get featured here, people click through to your post.

 They do, they click through to your post, so it can drive a lot of traffic to your blog.

 And it also strengthens the SEO of your blog posts.

It’s like a win-win win-win when it’s like a triple, quadruple win.

 Okay.

 So what I do is I take a question or two at a time and I create a frequently asked question section in my blog.

 So how I do that? Like, let’s pretend this is my blog post.

 And it’s got lots of, you know, lots of great content in it already frequently asked questions.

 I don’t know.

 You decide where to put them.

 I usually either put them near the top or near the bottom, depending on the post, but I will just I’ll add a heading.

 So I’ll add an H two and I will use my keywords.

 So let’s say my keyword is best egg beaters, egg beaters, frequently asked question.

 That’s what I call it.

 And then super, super important.

 There is something called schema and you’re going to want to use that.

So it’s it’s a way for Google to recognize immediately.

 It helps Google the computer understand that you are, you are offering a question and an answer.

 So Yost has a frequently asked question schema.

 Mock-Up already.

 So you click on this, right? And you enter a question and you answer your questions.

 So let’s pop back over here.

 Why do you need buttermilk in red velvet cupcakes? You plop your question in there and then you would answer it, you know, give it a great answer.

 Oftentimes what I see when I’m looking at people also ask is that there is a nice, short and sweet answer.

 So it gives them a quick answer and then they will go on and delve into the more robust answer.

 So avoid the urge to, to tell them everything that they need to know ever about why you need buttermilk and red velvet cupcakes.

 See if you can boil it down to something simple, like you need buttermilk and red velvet cupcakes because otherwise they won’t rise properly or something like that.

 Right.

 And then if you have a million other things to say about it, you can do it below that.

So you need it because it’s awesome.

Of course that’s not what you would write, but let’s take a look at what this looks like on our blog post.

 Why do you need buttermilk and red velvet cupcakes? You need it because it’s awesome.

 That is what it looks like as a frequently asked questions.

 Melissa says, Annie, what’s the best place to find you online slash social for your tech magic.

 That’s a great question.

 And he’s all over the place and he is everywhere.

 We need her.

 Maybe we’ll do a social share day.

 Yeah.

 After this I’ll post a thread for social share.

 And then Annie, you can, you can put all your links in there and everybody else can join in.

 We’ll all share.

 It’ll just be a fun little Sherry day.

 Okay.

 That is one of my favorites.

 I don’t know.

 I’m just a nerd.

 That’s why, you know, no, you know why it’s one of my favorites is because it has worked so well consistently for me, it’s so easy to do.

Right.

 And it, it really has worked so well for me.

 I watched it the magic of the frequently asked questions, snippet, push my rankings up in search engines.

 That that’s really why I love it so much is magic.

 Okay.

 Make sure all images are still working slash still relevant.

 You can use that.

 H refs a site audit.

 It will tell you if you have broken images.

 But you can also look right while you are in WordPress, you’re skimming your blog posts for anything glaring you can check and see, you know, it will, it will show you that the image is broken.

 So if your image is broken, the link is no longer working.

 Like let’s say you accidentally, let’s say you had a plugin accidentally delete like hundreds of photos from your blog.

 I did that.

That is an instance where you’re going to get a broken image, right? Because the file that it was pulling that image from is no longer there, or let’s say you embedded a Jif in there and the Jif is no longer at the URL that you use to embed it.

 Then you would have a broken link.

 Right? Another thing is to go through and make sure your images are still relevant.

 That doesn’t happen as often.

 But sometimes the image use, like, especially if it’s a graph or something that is based on data that changed.

 Sometimes it’s just no longer relevant or it looks dated a lot of the times when I’m going back and updating old posts, I’ll see a stock image that I now know.

 I have seen 1 billion times and I’ll be like, I’m going to change that puppy out for her for something less stock imagery.

 Right.

 Okay.

 Next up, stand tall set.

 Good.

 Blessed.

I’m sorry for that.

 Wow.

 Word salad just came out of my mouth scam content, four sentences that need improvement and rewrite.

 So that may require a few 10 minute sessions as well.

 Just scan through your content.

 Maybe there’s a sentence that made sense when you wrote it.

 But now that you’re reading it with like baby eyes, right.

 Because you’re not as close to the material anymore.

 You’re like, you know, that’s not as clear as it could be, or maybe you’ve just become a better writer since you first wrote it.

 I often when I go back and I look at blog posts that I wrote years ago, I’m like, okay, this thing actually needs like a whole rewrite, which is a huge job.

And it can be done in 10 minute chunks broken up over weeks.

 Right? And again, all of this will signal to Google that you care that you are there updating your website, that you are keeping your content relevant, that you are updating and optimizing your user experience.

 All of this signals, good things to Google.

 All right.

 Next on the list.

 He pu optimum image, all tags.

 Okay.

 So does everybody know what an alt tag is? Let’s take a look.

 Boom.

 Right.

 So let’s insert an image upload.

 Let’s put in my blog post guide image.

 So the all tag is right here.

 So this is the alternative text.

 The point of the alt tag is for accessibility.

 So people who are using page readers that cannot actually see your posts, describe it as if you were describing or I’m sorry.

 Yeah.

 Your post, your image.

Describe it as if you were describing the image to somebody who cannot see that is the point of the alt text.

 It is good to include your keyword and related keywords in the Altecs if they can come up organically.

 Right.

 So let’s say the picture was of an, an, a collection of egg beaters and had texts on it that said best egg beaters, 20, 21.

 Right.

 That would be an organic opportunity.

 So I mean, organic, as in, you’re not forcing it, you’re not keyword stuffing.

 That would be an organic opportunity to include it because it is pertinent to the description of the, of the image.

 So in this case, I would say up

Of three page,

10 minutes, blog, post

Maintenance guide,

Right.

 That’s a accurate description of what we’re looking at.

 So really, I mean, that’s it put in an accurate description and let’s say that this blog post was about blog posts, maintenance, again, organically.

 There was the opportunity to put my keyword in there.

 Right.

 and a lot of the times these are things that get overlooked.

 When we are writing blog posts, we overlook things like alt tags are all texts.

 It’s really easy to do when you have a million other things to do like you do when you’re writing a blog post, right.

 Write my blog, post checklist has 25 things on it.

 Right? You were thinking about 25 different things is, and when you have a long post with lots of images, it’s easy to miss an alt text.

 It is.

 I use, of course I use a plugin that auto-populates the alt text for me.

 So what I do is I just name my images, something super descriptive that can also double as all texts.

 And then it auto-populates it for me, it pulls it from the image name.

 All right.

 Let’s look at what’s next.

 We’re almost done, guys.

 We have two more left check headings for consistent formatting.

 Okay.

 this again kind of goes back to optimizing for skimmers, but let’s head over to actually let’s click on one of these.

 I want to click on the one with the really good alt tag.

 Where’d it go?

I missed it.

 I don’t know.

 I don’t know where it is.

 Okay.

 Okay.

 So here’s a heading.

 So their first heading is how to make red velvet cupcakes, which is great because that is probably their main keyword and they’re using it on their top H two tag.

 I love it.

 And then here is another heading pro tips for this recipe.

 Another one, my other recipes.

 So this is the, it looks like this is probably the H two, and these are probably H threes, but let’s pretend that these were like in a wildly different font or maybe for some reason they were in the, another, like they were in like an oddly small font or maybe this one was centered and this one was over here.

 I think it’s totally okay to have your H two centered and your H three’s not.

 But if they were wildly all over the place, your reader might not necessarily be like, okay, they really need to go in and make sure all their headings are formatted the same.

 They’re not going to be thinking that they’re going to be thinking, wow, there’s something really wonky going on with this post.

 And I can’t quite put my finger on it, but I’m going to go somewhere else.

Right? Look, he has a frequently asked questions section.

 I love it.

 Look it.

 Yes.

 This is making my, my blog heart happy.

 So that’s what I mean by making sure all your headings are formatted the same.

 That is something that can be done in like five minutes it’s or less.

 It’s so, so easy.

 And it can really improve the look of your post already last but not least optimize your conclusions.

 Burr conversions, add a call to action or revamp your existing one.

 So I’m sure you guys have heard me talk about your conclusion is one of the most valuable pieces of real estate on your blog posts.

 So first up is your headline.

 That is the most important part of your blog posts.

 Second is your introduction because it convinces the people that clicked on your headline to go and read the rest of your posts.

Third is your conclusion cause skimmers, they skim, skim, skim, skim.

 Most of them hover a little bit over the conclusion.

 And if you want them to do nothing else, you want them to take action.

 So I put a call to action in every single one of my conclusions.

 They can be super, super simple.

 Most of them say, Hey, if you loved this, come join my free bad-ass bloggers Facebook group.

 You can get coached by me all the time for free.

 It’s that simple, right? It doesn’t have to be some huge, like sleazy used cars, many sale, just tell them where to find you, to get, you know, the most value out of that relationship.

 And you’re going to deepen that relationship.

 Right? a lot of the times when I go back and I reread old blog posts, sometimes my call to action is to a, a product or program I’m no longer really pushing anymore and, and, you know, needs revamping or whatever.

And so I’ll change it up.

 Sometimes it’s just poorly written.

 Sometimes it’s non-existent that was before I figured out that you don’t write blog posts for no reason.

 And, and they should all move your business forward.

 Right? The call to action part is the moving your business forward.

 Your blog posts are there not only to help people, but to actually work for your business.

 So go in and make sure that your conclusions are wrapping it up nicely.

 Congratulations on reading my blog posts and no longer having the problem that you had when you got here, whatever it is.

 If you loved this, you are going to love my free checklist.

 That’s highly related to this, or you’re going to love my mini course on this, or you’ll love my daily tips on baking red velvet cupcakes over on Instagram.

 Right? Whatever it is, give them a way to continue to interact with you.

And that’s it.

 That’s it it’s so simple.

 Okay.

 So like I said, this will be available for you guys this afternoon.

 It’s the 10 minute blog posts, maintenance guide.

 It’s got instructions and this cute little checklist.

 And then also this afternoon, I will post a link to Annie’s blog posts are not blood posts, blog maintenance.

 So she, she has like an overall blog maintenance checklist.

 So the whole overall site health, you know, the things like, you know, all the other techie stuff you gotta do updating plugins and things like that.

 Yeah, I hope that helps you guys.

 It is.

 It, it, when you look at the whole picture, it can feel very overwhelming, right.

 But when you take it in 10 minute chunks and you just follow a checklist, it’s pretty easy.

 It’s pretty easy.

 And it’s pretty easy to talk yourself into 10 minutes, even when you really don’t want to.

 And you know, if it’s a day when you’re feeling like really creatively drained, pick one of the checks that doesn’t take that much creative energy, right.

 So updating boring headlines might take more creative energy, then emphasizing texts for skimmers.

 Right.

 Cause then you could just go through your emphasizing texts.

 It’s just a matter of going through, picking out important lines and bolding them or highlighting them.

 Yeah.

 So you can pretty much, you can tailor what you do to continually update your blog posts based on your mood.

Amanda says, I always wondered what the heck in all texts was.

 I feel so much better now that I know what it is.

 Oh, good.

 I’m glad, you know.

 Yeah.

 And you know, I’ll tell you in the beginning I was about all texts.

 I was like, wait, you mean, I have one more thing to do before I can even hit publish on that blog post.

 I was like, this blog post just took me six weeks, you know, cause it was a brand new blogger and, and I just want to be done with it.

 And you’re telling me I can’t, because I didn’t put some text here that I don’t even know what I’m supposed to put here.

 Once I realized what it was for that it was for accessibility.

 It was a lot easier to get behind it.

 Like, oh, I get it.

Okay.

 It’s being a good human check.

 And then that plugin helped a lot too.

 It has a really boring name.

 Let me see if I can find the name of that plugin for you guys.

 No, a WordPress.

 I don’t want to save that post.

 You guys have been watching me for any extended period of time.

 You know, I have a ridiculous amount of plugins.

 All right.

 You guys ready for this auto image attributes from file name with bulk updater.

 That is the name of this plugin.

 They obviously did not consult me when they named that.

 I’m going to put it in the chat right now.

I think I put it in there.

 All right, friends, thanks so much for joining me.

 Happy Thursday.

 Our lives going, going forward, they will be on Thursdays.

 These, these are where they landed with my new schedule.

 So look out for posts on Wednesdays that say like, Hey, what are you struggling with? How can I help? Cause that is where I get the ideas for what to talk about on Thursday.

 So that’s your opportunity to get your super specific questions answered.

 I did not get to one.

 So forgive me.

 If I mispronounce your name Medupi, she said, I need help writing a good intro and ending with a great summary slash conclusion blog posts.

 That is a great, great question.

 And honestly, I had too much to say about it, to include it in this live.

 So I’m going to do it in another live.

We’ll do a little bonus live and I have resources on my email list.

 There are bonuses that you get only when you’re in email list that walk you through.

 Step-By-Step how to do that.

 But we can talk about it as well.

 So we’ll do a little bonus live.

 We’ll do a little bonus Pooh.

 Oh, you’re welcome, Melissa.

 I’m glad this was helpful to you.

 I hope you all have a great week.

 Oh, don’t forget.

 Coachella starts tomorrow.

 Coachella is fake.

 Mariah’s free blogging blog coach summit.

 So you can get coached on all sorts of stuff.

 It is free and each presenter has a freebie that goes along with it.

 So my freebie is the easy-peasy blog, post repurposing handbook.

 It teaches you five ways to actually repurpose blog posts.

 Like not just, here’s an idea on how to do it, like how to do it.

 And each presenter has submitted a freebie.

 It’s pretty bad-ass so it starts tomorrow.

 I’m presenting on Saturday.

 So it goes Friday and Saturday.

 So definitely go sign up for Coachella.

 I’ll drop a link in the bad-ass bloggers Facebook group.

 Okay.

 Boom, baby!

 Have a great day.

 Go be badassed and I will see you soon.

 Bye!

Got Questions?

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Read next: How to Turn Your Blog Posts Into Podcasts (+ Reach More People!)

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