Last Updated on January 11, 2021 by Kelly Thoreson
Optimizing your blog headings for SEO is necessary and also – super easy!
In the video below, I will show you not only what words to put in your blog post headings, but where to find them as well!
Optimizing Your Blog Headings for SEO [Video]
Links Mentioned in the Blog Headings Video
Blog Headings Video Transcript
So today we are going to be talking about the question that I got was from Ruth.
She said, do you have any tips on making your headings more SEO friendly?
What’s your niche, Ruth?
What Ruth is talking about is it’s good to use your target keyword in your like upper level H2 and H3 tags.
And so that’s what she’s talking about.
Like, how do you do that without sounding like weird and spammy and like you’re writing for SEO, right?
So I’m going to pull up my happy work from home site.
So this is like my hobby blog.
What do I do for fun? I blog when I’m not blogging for work, I blog for fun.
I’ll show you both of these.
Cause I think I use my target keyword in both of my upper level headings in both of these.
So my target keyword for this one is I think it’s office supplies list.
I couldn’t remember if it was home office supplies list or office supplies list ended up optimizing for both.
But I think the main one I was targeting was office supplies list.
So this is one way you can do it.
And I do this a lot.
So when I have an opt-in that goes along with it, I will, it makes it really, really easy to use your keyword in your upper level headings, because I have an often that goes with this, it’s my essential home office supplies checklist.
And so my very first heading will be something along the lines of like, Hey, don’t forget to grab your freebie so you can follow along as we go down.
So I put principal essential home office supplies list.
So there’s my long tail keyword.
There’s my main keyword right there in the, this is an H two heading.
And it’s the very first one.
So it’s up towards the top.
And I say first things first grab, oops, there’s a typo there supposed to be a your there, see you guys, it’s hard to edit your own stuff, grab your free principal office supply list template.
So you can check off the supplies as you order them.
Now let’s get going.
So when you have an opt-in that goes along with your posts, it makes it really, really easy to do that.
Here’s an example of one idea that doesn’t have an often that goes along with it.
So best noise canceling headphones, 2021 best over the ear, best ear buds and best under 100.
So what I did was I broke them into categories, right? And the target keyword here is best noise canceling, but I’m also optimizing for noise, canceling headphones and noise, canceling headphones 2021.
So you can and should be optimizing for multiple keywords at a time and you can see these are my headers.
So my top three headers all have my keyword in them because I broke them up into categories.
And I know that this can be a little bit harder to do with something like mental health.
So I will address that in just a second, but that’s another way you can do it.
Another thing to keep in mind is that every time you optimize for a keyword, you should think of synonyms for that keyword.
And you can also use LSI graph.
LSI is actually like a computer program and Google has come straight out the gate and say said they don’t use LSI, but pretty much LSI is just synonyms to your keyword or very highly related topics.
Right? So if you use this LSI graph.
com and you plop your keyword in there, it’s going to generate synonyms for you or list of highly related keywords for you.
And you want not only do you want to use those, like in your blog posts, you also want to use them on some of your alt tags, your image alt tag, and then you also want to use them in some of your upper level headings.
So if it’s clunky, like if it sounds clunky to you to use your exact keyword in some of your upper level level headings, try using a synonym and see if it sounds better, but let’s say, let’s say you’re a writing.
Your target keyword was winter, winter anxiety or something.
I don’t know for your mental health niche, right? Seasonal like five tips to deal with your seasonal effective disorder.
Right? You could do Vince.
It’s just five tips you could do like seasonal affective disorder, tip number one, right? Tip number two, tip number three, tip number four, tip number five.
But when you get into a really, really long list that is going to start to sound weird to your audience.
Like why is she listing this out every time I know what this blog post is about.
Also, it might be seen as keyword stuffing by Google.
So you could, if it’s a shorter list and it’s like enlist format like that, you could do that.
Another way to do it would be to use your target keyword.
On the first one, you could say something like vitamin D for seasonal affective disorder, right?
The next one you could say light therapy for the winter blues.
The next one you could say exercise for seasonal depression, right? So those are all related keywords that you can be using in your headings.
And I know it’s a little clunky sometimes, but if you start playing with it, just like everything else, right? Like I feel like I say this all the time.
If you start playing with it and, and really giving it the old college try every single time you write a blog post pretty you’ll get really good at it.
Ruth says one post I want to write is ways to support somebody with anxiety.
I’ve done one similar about supporting someone with depression, but didn’t end up writing as much as I wanted.
Hi, Julie’s here.
So what is your keyword for that? That’s help over to let’s hop over all Uber suggest let’s hop on over a little hip hop today.
So I typed into Uber, suggest support someone with social anxiety, search volume, zero.
Of course it has a low SEO difficulty, right? But helping someone with social anxiety and how to support someone with social anxiety, helping someone with social anxiety disorder.
So you see these all have like really low volume, but one in your blog posts, you could include all of these long tail keywords and look at how easy they all are to rank for.
Like, that’s a lot of green.
That’s pretty sweet.
We go back to the one.
We were just looking at support somebody, someone with depression.
So this has an okay search volume.
Again, it’s relative to what sort of traffic you have right now, low SEO difficulty.
And then look at all these related keywords, support someone with depression, helping someone with depression, how to support someone with depression, support for someone with depression, quotes with depression, anxiety, depression, anxiety, and then they all have really like, this is great.
Like that’s nothing to snap your nose at.
And look at all that green search difficulty easy, easy, easy.
So you could very easily have all of these words in like all target all of these keywords within one blog post back to talking about how to like integrate your SEO keyword into your headings without sounding like a robot.
This is how you do it.
So if you are talking about ways to support someone with depression, so let’s say that your title is like five tips on helping someone with depression.
So you’re targeting this keyword.
Maybe your upper heading could be like helping someone, someone with depression is more doable than you think.
Right? And you could just do like a really quick little after your intro.
You could just do like a quick little pep talk.
Like it may seem really overwhelming.
You don’t know where to start, how to talk to them.
But with these five tips below, I’m going to teach you what you need to know to break the ice.
And then you have your exact keyword in one of your top headings.
And then you could move on to your tips, like your five tips or whatever.
And you could start to incorporate some of your related keywords.
So if you said help someone with depression, Google will get it.
Who goes smart.
Google will figure it out.
So it be like help someone with depression, tip number one or something like that, or support someone with depression, tip number two or something.
That way you can incorporate related keywords and your target keyword into headings, which will help with your SEO and girl, just that you’re thinking about it again puts you way, way ahead of a lot of people.
So this is great.
Julie says, when you write your blog, do you include all of these higher ranking groups of words to help your posts rate higher?
So you should, you should be using related keywords in your posts.
A lot of the times it happens organically as you write, but it is it’s good to have like a list.
I don’t know.
So I like to brainstorm a list and check out a tool like LSI graph.
com to verify a list before you start writing, there’ll be top of mine.
And then you can just sort of organically weave them in a lot of the times.
It just happens when you were talking about a subject, when you’re writing about a subject, you end up inadvertently organically keywording and similar, keywording your posts, and it will help you rank higher.
However, if you go back and just insert them into your blog posts, like let’s say you write your blog posts, you get to the end and you realize that you haven’t used your keyword enough and you’ve used no similar keywords.
If you just insert it in like kind of weird random places, one, you might get sting for stung, for a keyword stuffing by Google to your audience is going to know, right.
Meters are really fine tuned.
They’re going to be like, what is this? There’s something wonky going on here.
But if that happens and that does happen, you can go back through your post and scan it, looking for natural places where you could insert your keyword and or related keyword.
All right, friends, I love you bite.
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